'Rust' shooting: Alec Baldwin is 'hurting himself in unimaginable ways,' says crisis PR expert
According to crisis and PR expert
Eric Schiffer, Baldwin "broke the essential rules of managing a crisis: don't do any further damage."
"He is hurting himself in unimaginable ways, especially when the public right now is wondering why he ever allowed this to happen," Schiffer, chairman of Los Angeles-based firm Reputation Management Consultants, tells Yahoo Entertainment.
"Baldwin is damaging his brand by continuing to defend himself in highly irregular ways that are painfully deluded and right out of the Donald Trump school of media relations," he adds. Schiffer would advise the actor to keep himself "away from the media."
Don't pull over on a busy highway and give an interview that comes across as a traveling circus-like antic during a time that requires maturity and remorse," he adds.
The message Baldwin shared was from
Rust costume designer Terese Magpale Davis. In her Facebook post, she blasted
crew members who walked off the set over safety and financial concerns as "jerks."
"I'm so sick of this narrative," Davis wrote, which Baldwin shared on Instagram. "I worked on this movie. The story being spun of us being overworked and surrounded by unsafe, chaotic conditions are bulls***."
"That is a form of communication that is confusing because it is unclear why he is reposting it. "Alec Baldwin should either follow the sheriff's request not to speak about the incident until the investigation is complete or make his own statement rather than reposting someone else's."
"The statement he made to the paparazzi [last weekend] indicates that this was a freak accident because he cited to the history of using firearms on set without incident. That statement disregards the flagrant safety violations that led the Halyna's death.