There are about half a million people (or a little more) missing in the United States. You'll find that the vast majority of them receive very little coverage. Newspapers are collapsing, there's no one on the "crime beat" in my own town, where there are at least 3 people missing this year.
I went out to try and put up missing person flyers just before COVID and found that almost no businesses would allow it.
There's way more attention currently (nationwide) to missing person Claire Grimm than to Fang Jin (but Fang's case is about 3 months old). Claire's parents are media savvy and live, apparently, in NYC - where they were able to get some traction with a local news outlet. At the same time, this San Diego woman's missing status has received very little attention here in California - and only a bit more in Arizona (where she went missing). But that will fade.
EQ's case does have FB presence, which is good. And did, from near the beginning. I've read posts by her family member and thank you's from the family to the handful of people who continue to search for her. EQ was last seen by her male companion, who inexplicably drove off without her (taking her purse and other belongings with him), according to him. So the point of the search start was where he said he had parked. He may have been lying, of course.
Without clear evidence of where a search is supposed to start, most LE will not call in lots of SAR people (who are normally all volunteers and who need to avoid getting hurt/lost themselves).
At any rate, none of the three people missing from my town have gotten either local or national coverage. And last month, a body was found (of another missing person in my county), winding up that case (but leaving at least 300 cases still open. Colorado has 600 people who went missing in the past year - and almost none of them have gotten wide media coverage.
IMO.
www.facebook.com
www.facebook.com
www.cbsnews.com
www.vice.com
alamosanews.com
