ITA. First of all, many of us here on WS hop on this thread daily. We think of SM often. We wonder what happened to her and who is responsible. However, many in the general public never heard of SM or know anything about her disappearance. This became quite apparent when TD tried to do some street interviews in Salida. A lot of people didn’t even know what he was talking about.
Also, SM disappeared on MD. The weather is getting warmer and people are more apt to come down for the weekend to enjoy their second homes or their favorite getaway spot. They may have left before news of SM’s disappearance even broke. Now they are back again and see the new posters and see LE talking to folks. They could have a moment of remembrance: Hey, that was the weekend when we were here. Remember the ________ we saw?
And to your second point
@GordianKnot, it could definitely be a great strategic move. Whoever is responsible for disappearing SM must hate this! Every time things settle down and they begin to relax a little, along comes LE stirring things all up again. What a nerve!