I agree. I spent an embarrassing amount of time yesterday hunting drowning statistics. The one useful thing that I kept running across is that the VAST majority of young adults who drown are men. This is true worldwide and has been true for decades.
I think that what we are seeing is a perceived increase in drownings among a particular population (white male college students) when the reality is that the number of drownings in that group is the same - the difference is in 24/7 news coverage, including articles from local newspapers and television stations that were never indexed anywhere before the internet. Everybody here has heard of Willy Jacobsen. In 1978 when I was living in Ithaca a couple of students died every year, often by drowning. It would be very difficult now to identify who those guys were and what the circumstances were unless you were to go to the online archives of the college newspaper or the paper archives of the Ithaca Journal.
Same with stranger abductions of children. We perceive that it happens more often now than it did 20 years ago, but the rate has actually remained steady. It is the saturation of news that creates this perception.
Minority men drown at a higher rate than white men, but, to be blunt, the news media cares more about high-achieving white college boys than they do about regular folks. There is a perfect example of this on the front page of the Philadelphia Inquirer today. A college graduate about to start teaching math in the public schools was gunned down last night and he is front page news. The two black guys that were shot in different parts of the city are only mentioned in the police blotter.
That's how I see this also and as you posted; it was the emergence of the internet that created the awareness. As long as millions of young men go out every weekend and drink heavily; there'll be lots of unfortunate accidents including 4 or 5 accidental drownings every year. Good point also that the media saw this as a good story to sell and that's why when you rewatch these initial videos and read the early articles; very little is discussed about actual BAC's and the comparison numbers from the 1960's through the 1980's. They emphasize high GPA instead of high BAC