cottonweaver
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RSBMYou claim it as a fact that "OP chose to be in the media spotlight"
Where is the evidence for this?
He may be newsworthy but this does not mean he instigated this.
"... he chose to earn a living by being in the limelight... and he thoroughly enjoyed it..."
Again unsubstantiated opinion. Guesswork based on media stories and gossip no doubt. Where is the evidence?.
You cannot be serious Trotterly
P's sponsorship deals were where the money was made, estimated back then as $2 mill p.a.I won't patronise you to explain in detail how being a brand sponsor,merchandising and maintaining the right public image through the media, across a range of platforms is crucial and how it plays out/pays out for an Olympic sportsman nearing retirement/past his peak. Nor to detail how promoted (as opposed to anonymous) charity appearances and activities connect with that.
But here's a few examples as reminders
Evidence of choice & instigation- biography/autobiog, interviews given to international media about life story etc,hosting journalists at his home over the weekend, accounts given by his own athletic team at Olympics about his concern with getting the best publicity and getting the best interviews, utilisation of social media e.g.. Twitter which used his personal life and P.A. to promote commercial connections e.g.. MNet, Daytona, Oakley, Nike. ( I could go on and on and on)
Evidence of his concern re brand damage from adverse publicity= sponsorship jeopardy - boating accident; Tasha's comments/lies; "Domestic violence" settlement and non-disclosure deal; utilisation of social media e.g.. Twitter, website; top British PR agent immediately post arrest for damage limitation; texts to RS regarding apt behaviour at media events e.g. chewing gum; manager/agent Van Zyl's own trial testimony* and his previous press releases. ( Yes and there's more out there than this quick list)
Actually, I must be crazy to even bother listing these- it's all out there, but its very tedious to link to it all as there is so much evidence. If you've been following the trial (assume you have) and read widely you would have no choice but to just accept it as a given by now. For you to suggest otherwise has to be disingenuous- can't imagine you could have been living under a rock.
Anyway please tell me something new, something I don't know, surprise me?! ( I'm serious, we all enjoy a debate from an opposing view-point but this is beginning to feel like intentional time-wasting because you can't possibly not know that brand publicity was his life blood at this stage in his career.)
*Van Zyl trial testimony:
"Based on the profile that Mr Pistorius's image carried in the business world, a lot of opportunities came our way where corporate companies wanted to be associated with Mr Pistorius due to the synergy between their values and his values, and they would want to build marketing and advertising campaigns based on that.
"The financial implications were going to be substantial. I can easily say five, six times more than what it was before the London Olympic Games."
Mr Pistorius, I can also confirm, is a very astute businessman and he was very aware of the role that he had to play within his brand and the financial implications that he stood to gain in the years to come."