What Does the Term "Noise" Mean in Marketing?
"Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it and have a difficult time remembering specific messages. On the positive side, think of it like creating a “buzz” — when you hear that there’s a buzz about something, you know it’s being talked about, and if it has to do with your company, you’d rather have noise than silence. The key is to create a buzz that is different from the rest of the noise so that your customers pay attention and the correct information is communicated."
"Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it and have a difficult time remembering specific messages. On the positive side, think of it like creating a “buzz” — when you hear that there’s a buzz about something, you know it’s being talked about, and if it has to do with your company, you’d rather have noise than silence. The key is to create a buzz that is different from the rest of the noise so that your customers pay attention and the correct information is communicated."