I posted my response on the Flyer thread and wanted to leave my offer here, as well. Additionally, I have questions about mkt, timing of airing msg, how long will msg air, etc and highlighting reward(s). Please chime in and pile on!
Italics are mine...
Does anyone have contacts at these stations or otherwise know if these indeed reach the target market? (See now that Beth has one contact!) I'll be happy to make some calls from waaaay out of state but don't want to duplicate anyone else's efforts. Can only imagine how confusing it might be for the program director of these stations to be bombarded by various callers with confusing/conflicting requests.
* How long might they run the PSA for us?
* Do they charge, since we're not a non-profit org?
* If they don't charge, and are giving us airtime due to goodwill, would our msg only be run at totally off-peak hours when paying advertisers aren't hogging the primetime with a gtee'd market reach?
* Would the announcer simply read - or record a voiceover - of RMT's flyer or shd a shorter, pithier statement be written (q for , I assume)?
* Should we not mention the reward offered by JH's relative, which last I checked was $8800 or so? And is there a separate reward from an automobile related business - $10k or so? Are both rewards still in effect?
* Your additions here, please.
There are other concerns to be addressed/considered, of course, but these are initially the ones I'd want addressed. I'd like to ask them all of the above, once PB gives direction or feedback.
Since there's little else I can do to help Lucas, I'd be delighted to run point on this.