Regarding the amber alert....
A very similar case happened in Ontario Canada, an 8 yr old girl disappeared while walking home from school. No amber alert was issued as the case did not meet the criteria (which requires a vehicle description/abductor description. LE took alot a flack for not issueing the alert. However, it is not LE which makes the rules for this, therefore a number of us on WS and facebook started a petition with over 61,000 signatures, we sent the petition to the government. We now have a revised amber alert in Ontario. The amber alert now requires one or more of the following descriptions: of a child under 18 yrs old who they believe are in danger, vehicle description or abductor description.
We also thought this case in ontario was not hitting the news fast enough, us internet investigators printed off the pic and description of child and emailed them to every news station, newspaper and media outlet possible, we also printed them off and put them in towns miles away. I remember thinking, I wont bother printing them off and putting them up in my town as I live 2 hours away. In the end, the childs body was discovered 10 min from my house.