IF YOU have just accidentally shot dead the woman you love, what do you do?
a) Dial 000 and summon an ambulance.
b) Call your girlfriend's parents and beg forgiveness.
c) Go to a church and pray hard.
d) Hire a leading PR firm to manage your reputation.
If you were innocent, why would your thoughts turn to crisis communications, and yet this is what OP did within hours of murdering Reeva.
He rang Stuart Higgins, the former editor of The Sun and now a public relations expert. His PR team lost no time in relaunching his website to put the most positive spin on what they variously described as “these tragic events” and “this terrible, terrible tragedy”. Looking at the website, with its stirring pictures of the Blade Runner in action, you notice that the words murder and death do not feature. For, lo, we have entered the soothing land of PR euphemism, where world-famous disabled heroes do not gun down women.
Paying tribute to Oscar, Uncle Arnold said, “Words cannot adequately describe our feelings. The lives of our entire family have been turned upside down forever by this unimaginable human tragedy and Reeva’s family have suffered a terrible loss.”
Observe that it is the Pistorius family that has suffered “an unimaginable human tragedy” while Reeva’s poor family has merely suffered “a terrible loss”.
As a hearse took her body to the crematorium, OP sobbed throughout his bail hearing to the point where the magistrate asked him if he was feeling alright.
And so, very cunningly, the tragedy was appropriated from the dead woman and became the tragedy of the man accused of killing her".
OP said he didn't have his prosthetic legs on and felt vulnerable, playing the disability card for the first time in a life that had, until then, been remarkably free of self-pity. He explained why he fired at a locked bathroom door behind which he was convinced there was a burglar. Because burglars always lock themselves in bathrooms, don't they? To steal the soap and the hand towel. Just as girlfriends always lock the door when they need a pee in the middle of the night. And men who think there's a burglar in the bathroom never bother to shout out first and give their girlfriend a chance to say, "Baby, put the gun down, it's only me."
There is only one victim of unimaginable human tragedy here. Her name was Reeva Steenkamp.
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