I guess it's all in the perception.
In America, this looks like they are being honest and upfront. They raised enough money for the funeral, so now it's a memorial fund for the kids.
In Turkey, to some, it may look shady and like they are profiteering.
To me, personally, I don't really care, what those kids are going to need moving forward money cannot buy.
Yes, thanks a lot for this, I was going to mention that it could be a cultural difference, just like you have mentioned. When tragedies like this happen, as a person you put yourself into other people's shoes and I'm doing that for the last couple of days. As for me, if my sister, brother, husband died/ or worst murdered, I think I would be trying to cope with so many complicated feelings I would never find the energy to post anything to Instagram, at least it would take some time to do that, to sink in the very sad new. But again, that's me.