Lord McAlpine who wasn't named on British TV as a paedophile has successfully managed to sue/extort damages from ITV and BBC and an apology from an abuse victim, in addition to sueing 10,000 Twitterers released an interesting book a few years ago.
From the Pop***** mailout, I quote:
"Poor old McAlpine, we can't help
but feel that his days as the subject
of internet forum rumours are not
over, despite his libel cases
against BBC, ITV, Twitterers.
This passage is from a politics book
published in 2000, called The New
Machiavelli. In it, the author
gives advice on how to trick the
media and use it to your advantage:
"Another useful plot is the false
accusation. First, create a situation
where you are falsely accused. Then,
at a convenient moment, arrange for
the false accusation to be shown to
be false beyond all doubt... Further
accusations will then be treated with
great suspicion."
pg 176, The New Machiavelli (2000)
Author: Alistair McAlpine"
He is clearly following his own advice