The whole "spokesman" thing is bizarre imo,
I can understand that they may have needed a spokesperson in the early days but in the past couple of years, why would they need a spokesperson?
Is it too much for them to make a personal statement every so often, do they really need Clarence Mitchell to be trotted out to say they sympathise with April Jones parents or that they are releasing a new book, is it that difficult for them to personally do that?
I would suggest that they have a spokesperson in place to manage what is said, for what reason? only they know.
The moment the story changed for me, was the news that Gerry McCann was planning a "big event" that would have featured people like Elton John, this was in the first few weeks of Madeleine going missing (3rd June 2007 to be exact), who would be even thinking like that at that time, surely as Parents they would have been hoping and praying that Madeleine would be found the next day, not planning for months ahead to keep the profile up, a major faux pas from my way of thinking.
And the fund pays for this snakeoilsalesman, sorry, spokesman as if spinning and lying will help find their child its morally reprehensible