I kinda just assumed everyone on here was from Australia but probably not, so just a bit of context. Aussie Rules football (AFL) is basically our version of the Superbowl. The Grand Final is one of the biggest days of the year here and Snoop Dogg even performed at it this year. South Australians and Victorians are especially big on their footy, most people stop what they’re doing to watch.
September 27 was the day Gus was reported missing and that also happened to be Grand Final day. The reported timeline for him being last seen, around 5:00 to 5:30pm, lines up almost exactly with when the game would have been finishing in South Australia. That’s normally when everyone’s glued to the TV or talking about the end of the match.
If people were watching the game at the time there’d actually be really clear reference points for remembering the exact moment they last saw him, like what was happening in the match or when the siren went.