7NEWS calling a hat a “critical clue” is pure click farming
I’m going to say what apparently no one in mainstream media wants to say
7NEWS running “new detail spotted” and framing a hat as a “critical clue” is absolute f*****y
A hat is not a critical clue
A hat is not a breakthrough
A hat is not what you lead with in a Major Crime investigation where police have confirmed a suspect and openly signalled the timeline is not adding up
It’s lick farming dressed up as journalism
It’s content
It’s noise
And it keeps the public focused on the least important part of the story
If you are going to use the words critical and crucial, then do some actual journalism and ask the questions that matter, including directly to police spokespeople
What is the timeline as investigators currently understand it
Not the vague “last seen playing” line
The sequence of events
The key time windows
Who last saw him
When
Where
What happened next
When was he reported missing
When did police consider it something other than wandering
What inconsistency was discovered and when was it discovered
Police have alluded to discrepancies
So what is the discrepancy in general terms
A conflict between accounts
A time window that makes no sense
A story that changed
Something that does not match what police now know
If police are publicly signalling this, then ask them to explain the nature of it without compromising the case
When did police stop treating “wandered off” as plausible and what changed their mind
Because that is a massive shift and the public deserves to know what drove it
Was the suspect challenged on that inconsistency and is that the point cooperation stopped
Because from the outside, it reads like an inconsistency was uncovered, the person was pressed on it, and then they clammed up
If that is wrong, police can correct it
If it is broadly right, then that is the turning point of the case, not a hat
What specifically do police want from the public right now
Not “any information”
What time window
What location
What kind of sighting
What type of vehicle movement
What should someone be thinking back to
Instead we get “critical clue hat” headlines like we’re all idiots and can’t tell the difference between an accessory and an investigative development
If 7 wants to report, report
If they want to do PR packaging, fine, but don’t insult people by calling it crucial
Do the job
Ask the timeline questions
Ask about the inconsistency
Stop serving up nothing and acting like it’s something