Because the media are. Which is why I ask if it is just more sensationalism? But I also bear in mind that the media have been privy to a lot of information in this case that they are not allowed to report. Who can forget Caroline Overington's concerns about what the media were not allowed to tell the public about his case.
If the media are 'banging on' about Mr Savage, therefore we can discuss it and certainly question why they chose to do so when I am quite sure there are others they could be discussing too.