Two things come to mind - heroin and abuse. I am wondering if she had a boyfriend or any unwanted attention from the clubs she frequented. She could have gotten mixed up with a dirty promoter, falled into drug use through a boyfriend, or been drugged and escaped an attempted rape the night she fled and called her parents. It pains me to hear them call the things she as saying as preposterous - sure they may have sounded that way, but that doesn't mean she wasn't serious and in need of help ASAP. This is rminding me of Adriene Quintal - why didn't Holly call the police? Trafficking is unlikely as she was in contact with people and using social media normally - that doesn't mean someone didn't try to coerce her or didn't attempt to pimp her out (for example, people are at this hotel that night partying, she is intoxicated and someone(s) try to take advantage of that. She may have witnessed something and is now in fear for her life. Unfortunately I think she would have made it back to Calgary by now. I hope LE are looking into her associates and interviewing the clubs she performed in. It would be good to get some kind of timeline - it doesn;t even sound like anyone knows quite where she was living.