Old news but... with the new info from MWT, I've been going back right to the very beginning to see if there was
any hint of what he mentions at the time of the last phonecall and this is in Lucy's own words (Source: Lucy's intro to the appeal)
"Hi everyone my name is Lucy. I have come on holiday to Tenerife to attend the NRG festival with my friend Jay & another friend. On the last day of the festival, I left alone, earlier than everyone else, because I was tired from the weekend. I woke up to a phone call off Jay at 8:30 AM saying “he was lost in the mountains, he wasn’t aware of his surroundings, he desperately needed a drink & his phone was on 1%”. He had met 2 people on Sunday night and left with them to go to their apartment. Their apartment was miles away from civilisation and in a very secluded location. He left at 8am, and walked half an hour before frantically ringing me when his phone reached 1%. This was 3 days ago now, and no one has seen or heard from him since. His last location was on an off road track, which was a 10 hour walk from his hotel. The weather conditions up there are terrible for someone in shorts & a t-shirt, both in the day & at night. He has no water for when it’s warm through out the day, and he has no coat/suitable clothing for when it’s cold at night. It was 1 degree and extremely windy when I was out looking in the middle of the night We are all so worried and we just want him home. Please help if you can and share far and wide. Thank you for reading

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I don't know but if that were me, scared for my life, I'd have hidden myself away, called Lucy and asked her to pick me up to get me away from the bad guys, not waited half an hour and cheerily told Brad I was happily embarking on an 11-hour hike. Anyone else? Can't wait to find out what MWT has discovered, particularly if it ties in with his comment about having penetrated criminal activities....