But acceptance of digital billboards is not universal. Kansas City has a moratorium in place restricting new billboards, and cities nationwide are grappling with an issue some feel is destroying the beauty of their neighborhoods and countryside while also distracting drivers.
"We receive a lot of complaints from individuals who live in neighborhoods, and motorists who are concerned about the additional distractions and dangers billboards pose," said John Regenbogen, executive director of Scenic Missouri, which touts billboard control as one of its top issues. "When digital billboards come into a community, they're often met with outcry from residents."
They also keep missing children in the public eye. Fessler said his company, which donated those first billboards for Kemp's campaign in 2003, wanted to help gather tips in Lisa Irwin's search by keeping her image displayed on the billboards.