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Police Try Billboards To Catch Serial Killer
POSTED: 6:48 pm EDT May 6, 2008
UPDATED: 7:20 pm EDT May 6, 2008
DAYTONA BEACH, Fla. -- Investigators working to solve the serial killings in Daytona Beach will do anything to catch the suspec -- even advertise for information about the killer.
A local billboard company has donated space on two electronic billboards, hoping to get clues for the unsolved murders.
View The Billboards
Daytona Beach police said they were happy about the signs because they keep the case in people's minds, when the fourth killing was nearly five months ago.
Three other women were shot dead in 2005 and 2006 and police don't want the public to forget their faces.
"Having a billboard up of that size kind of puts it right up there for somebody to look at," Steve Grant of the Daytona Beach police said. "Get the information and let them know that we're still out there working the case."
Lamar Outdoor Advertising donated space at the two locations and they say both are heavily travelled, with about 17,000-18,000 vehicles passing each site daily.
Drivers took note. One billboard site is on Mason Avenue, not far from where a killer likely picked up victims: women who lived and worked on the streets.
The other site is on Nova Road where a traffic light gives motorists a chance to look. The boards, front and center for several weeks now, are lighting up the phones again.
We've generated more leads," Tammy Pera of the Daytona Beach police said. "Tips have come in, we've had anonymous callers come in with some information that they normally probably wouldn't have come out with."
Investigators continue to collect DNA to be tested against the killer's. So far, there has been no match.
However, they said the case could just as easily crack on a passing glance.
"These things happen by citizens calling in, based on things they remember," Grant said.