http://www.decisionanalysisinc.com/index.php?option=com_content&view=article&id=62&Itemid=59
----Decision Analysis --President Richard Gabriel--
What We Do:
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Focus Groups:
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Decision Analysis specializes in a unique method of conducting focus group research. This type of focus group provides insight into the specific issues jurors would focus on, uncovers landmines,
reveals potential needed expert testimony, and alerts us to areas of potential juror confusion.
We screen and recruit participants who are demographically matched to the venues qualified jury pool.
A Decision Analysis consultant moderates the research group to elicit valuable information on how the issues are perceived and decided by jurors.
This type of methodology is used to define case specific issues and how jurors incrementally build a combined story from the parties in the case. As the jurors engage in discussion and debate about the presented case, their feedback enables the trial team to conceive of and articulate the issues from the jurors' perspective, using their words, themes, sequence, and story of the case. This feedback provides the client and the consultants with valuable information regarding:
Juror perceptions of the key issues of the case.
Juror comprehension of important concepts, terms, and facts of the case.
Additional discovery or evidence that jurors may need to decide the case.
Juror reactions to themes, analogies and case issues.
In addition to testing case themes and structure, focus groups can also be used to test very specific aspects of the case. These can be worked into a focus group that tests overall issues and presentations, or can be done as stand-alone groups