Whew...I thought you were talking about the Crimestoppers fund. This site you linked is a different site. It says it will go to “support for memorial service”. Kind of loosely worded but it’s thankfully not the crimestoppers memorial fund. Hopefully it pays for ALL of the memorial and funeral costs.
From that site
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“Join a coalition of Birmingham residents, in partnership with the City of Birmingham, in providing support for Memorial Service Activities for Kamille "Cupcake" McKinney. Funds raised above the goal will be distributed to Birmingham area nonprofits serving high risk and vulnerable populations impacted by human trafficking, mental and physical abuse, and violence against children.”