I thought I'd debunk this Maline slide also - just because I happen to know SEO in overview
It is in fact true that in 2010 the key to good SEO / domain authority was valuable links from ranking domains.
So in simple terms, when someone types a search related to fountains into Google, Google has complex Algorithms to understand which are the important sites on the topic of your search. So in essence google weighs a lot of signals to determine how much "SEO juice" to give your site on key phrases. Originally this was a lot about your content, and then about links, and then social media got in the mix, and then mobile, speed, UX etc etc etc. This is always changing.
At the time in 2010, Google placed a lot of reliance on the popularity & authority of your site. Google understands popularity in terms of what and how many sites link to yours. But of course it is more complex than that. What counts for a lot is if a site that google regards as authoritative on a topic, links to your site. And it helps if the link is contained in words that relate to that topic (so called anchor text).
So what became a big deal was going out to sites that ranked on the key words you wanted to rank on, and buying links from them. One way to get these links was to provide an article that then linked back to your own website. I used to get a lot of these emails offering say $50 -$100 if I would publish an article on my site with the anchor text.
So of course there were a lot of services that would do this crap for you, and a lot of very black hat stuff (link farms etc)
Now - as a small business web developer - your clients first want to build a site - but then of course they quickly want SEO rankings. So you have to know how the SEO game works and how to combine the optimisation of your own site with link building activities. A lot of people have said EIP was an ugly site. Yes it was. But it was also obviously an SEOed site and Dan did that. So yes of course he contracted link buying services. But again he had to know how to run such a programme and which suppliers to trust (so many black hat scam artists!)
To say this is duping Joey is nonsense. Of course if Joey knew about this stuff he could do it all himself. But the point is it was Dan who knew how to do it and mystery = margin.
It is in fact true that in 2010 the key to good SEO / domain authority was valuable links from ranking domains.
So in simple terms, when someone types a search related to fountains into Google, Google has complex Algorithms to understand which are the important sites on the topic of your search. So in essence google weighs a lot of signals to determine how much "SEO juice" to give your site on key phrases. Originally this was a lot about your content, and then about links, and then social media got in the mix, and then mobile, speed, UX etc etc etc. This is always changing.
At the time in 2010, Google placed a lot of reliance on the popularity & authority of your site. Google understands popularity in terms of what and how many sites link to yours. But of course it is more complex than that. What counts for a lot is if a site that google regards as authoritative on a topic, links to your site. And it helps if the link is contained in words that relate to that topic (so called anchor text).
So what became a big deal was going out to sites that ranked on the key words you wanted to rank on, and buying links from them. One way to get these links was to provide an article that then linked back to your own website. I used to get a lot of these emails offering say $50 -$100 if I would publish an article on my site with the anchor text.
So of course there were a lot of services that would do this crap for you, and a lot of very black hat stuff (link farms etc)
Now - as a small business web developer - your clients first want to build a site - but then of course they quickly want SEO rankings. So you have to know how the SEO game works and how to combine the optimisation of your own site with link building activities. A lot of people have said EIP was an ugly site. Yes it was. But it was also obviously an SEOed site and Dan did that. So yes of course he contracted link buying services. But again he had to know how to run such a programme and which suppliers to trust (so many black hat scam artists!)
To say this is duping Joey is nonsense. Of course if Joey knew about this stuff he could do it all himself. But the point is it was Dan who knew how to do it and mystery = margin.
Dan Kavanaugh Duped Joseph
- DK claimed he was valuable because he designed the website and kept EIP in top 5 Google searches
- DK had nothing to do with it. DK contracted with AUTHORITY DOMAINS
- Buy links and insert links into back stories on the internet
- SEARCH ENGINE OPTIMIZATION “SEO”
- DK claimed he was valuable because he designed the website and kept EIP in top 5 Google searches
- DK had nothing to do with it. DK contracted with AUTHORITY DOMAINS
- Buy links and insert links into back stories on the internet
- SEARCH ENGINE OPTIMIZATION “SEO”