Inthedetails
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"Long’s cousin, who spoke on the condition of anonymity so as not to affect his employment, said family members believed that Long had gone to Louisiana to celebrate his birthday on Sunday and to promote a book he had written recently."
https://www.washingtonpost.com/news...468847352338&tid=ss_tw&utm_term=.e3753908e691
Edited to add more: "Long posted a video online that seems to show him distributing his book to people on the street, and his cousin said he believed that is what Long may have been doing in Baton Rouge. The book, “The Cosmo Way: A W(H)olistic Guide for the Total Transformation of Melanated People,” is styled almost as a self-help guide."
https://www.washingtonpost.com/news...468847352338&tid=ss_tw&utm_term=.e3753908e691
Edited to add more: "Long posted a video online that seems to show him distributing his book to people on the street, and his cousin said he believed that is what Long may have been doing in Baton Rouge. The book, “The Cosmo Way: A W(H)olistic Guide for the Total Transformation of Melanated People,” is styled almost as a self-help guide."