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I was referring to something along the lines of Hannah Graham type coverage. I speak to friends and colleagues and about 90% of them are unfamiliar with this case, but when asked about Hannah Graham, they were all familiar with her case. But the most important thing is to get her and many others found so they can go to their earthly home or our heavenly home.Actually, this case has gotten a lot of national attention. Both Nancy Grace (HLN) and Dateline (NBC) have addressed Chelsea's disappearance.
A quick comment about how I decide which cases to follow. When a case (national/state) gets local media coverage (WDIV, WWJ radio, The Detroit News) I generally pay more attention than I do to cases that aren't readily noticeable. For example, there is currently a woman missing from Kalkaska (northern lower Michigan) that has a discussion thread on Websleuths but I've not seen/heard anything about the case from my regular local media sources. By contrast, Chelsea Bruck's disappearance has been covered locally (metro Detroit) from the day that the young woman went missing. Even though I don't live in or near Monroe, I feel more "connected" to this case than to other missing persons in my state.