Okay, someone (not me) suggested the 20K might well used to hire a PR firm for the family. I agreed a PR firm is a good idea for a family to use in cases like this, and further added that I felt a PR firm might be willing to do it for free, especially since it might bring a PR firm positive publicity. Not saying they must do it for free or that money is coming from the family. However, I do agree a PR firm in a situation like this is a good idea since many times the families don't know how to handle keep the press involved and how to get the word out. The family has been lucky in that help getting the word out has been done by people making t-shirts, magnetized signs, billboards, etc. All these things cost money and the services have been largely donated ( I believe there's been a fee for the tshirts if you order one), but I'm sure a PR firm could come up with some rather unique methods for getting the story out, irregardless of where the money comes from or how much the cost is. The real point to the entire conversation is whether this family, or any family with a missing person, could benefit from a PR firm in helping further the search for their loved one. I believe it's a good idea.