I'm in New England and this boy's picture is all over my facebook news feed today - he was also on the news first thing this morning. I think he is getting the exposure he needs around here but I am also not so sure that he is local either.
Weighing in on a couple of things-
Re: military connection. There is a soon-to-be-decommissioned Navy Aviation site in Brunswick, ME. Brunswick is on the Maine coast, north of Portland, about 2ish hours from where this little man was found.
I believe anyone stationed there has been or will be transferred to Jacksonville, FL.
Re: license plate frame... this is what I thought:
http://www.soldiercity.com/us-navy-retired-license-plate-frame.html
These frames are very easy to read from a distance - they must be highly reflective, or the contrast makes it really visible. I spend a lot of time on the road and see lots of license plate frames and these always stand out to me.