The high profile PR firm was hired after RN's death
http://www.10news.com/news/28617230/detail.html
http://sitrick.com/
REPUTATION MANAGEMENT
Sitrick And Company has strong reputation management capabilities and a proven track record of both creating positive images for new or relatively unknown companies and rebuilding the reputations of established firms that find themselves in challenging circumstances.
Clients benefit from our high-profile work. Because we are gatekeepers to some of the biggest news stories in the country, we enjoy unsurpassed access to the media a vital component in the success of any reputation management or crisis communications program.
Our reputation management practice is staffed with senior professionals who know how to analyze clients needs and develop strategic programs to achieve maximum results. Our reputation management clients come from a broad range of industries including finance, healthcare, education, food, fashion, real estate, manufacturing, telecommunications, technology, and travel and tourism as well as the non-profit sector.