You must remember this......
http://www.palmbeachpost.com/news/c...team-tweaked-tactics-in-response-1607293.html
Snippett from article:
Every day of the trial, Singer and her revolving team of at least five people scanned thousands of tweets, Facebook posts and messages from bloggers.
They read through tweets on WFTV.com, Orlando Sentinel's @OSCaseyAnthony Twitter feed and other local media sites, gauging opinions about defense and state attorneys, witness testimonies, evidence and especially the focal point of the trial Casey Anthony.
Those opinions were presented to Casey Anthony's defense attorney, Jose Baez, who initially had his doubts about the social media tactic. Ultimately, Singer said, Baez would decide how and what he was willing to adjust in his trial strategy.
When public opinion on Twitter or Facebook changed dramatically, Singer said she made it clear to the defense that they needed to tweak their strategy.
"A perfect example was Cindy Anthony," Singer recalled. "People hated her when she admitted to the chloroform searches, but there were many who said she lied out of motherly instinct. They felt a kinship, especially mothers. In closing, the defense softened its approach and said she lied to protect [Casey Anthony]."
Singer, a trial consultant and litigation psychologist with experience in high-profile cases like the O.J. Simpson trial, William Kennedy Smith rape case and the Jack Kevorkian euthanasia case, said she learned plenty from the countless hours spent reading and analyzing social media traffic.
"I've spent 32 years listening to people's reactions to trial stimulus, but it's never been anything like this," Singer said. "This whole case was driven by social media. We really tapped into people's minds and I think it's a tool that should be used by defense and prosecution."
