Actually, WW is NOT a blog... though it has an online presence, where it's stories are reported, and a "blog".
It has been a very well respected alternative weekly paper here in Pdx for over 35 years.
per Wiki:
http://en.wikipedia.org/wiki/Willamette_Week
Willamette Week (WW) is an alternative weekly newspaper published in Portland, Oregon, United States. It features reports on local news, politics, and culture.
Willamette Week is the only weekly newspaper to have one of its reporters win a Pulitzer Prize for Investigative Reporting.[3] During 2007, WW had more 18- to 34-year-old Portland-area readers than the weekly editions of The Oregonian and more than A&E, the latter's weekly arts and entertainment publication.[4]
I am happy to see someone defend and recommend Willamette Week. A paper like that has a lot to lose if they fail in their reporting. And it wasn't the WW, IIRC, who published the false info about a body having been found. I actually think that WW can be considered MSM- they've been in business a long time, they are respected, and they have won many awards.