http://www.decisionquest.com/utility/showDocumentFile/?objectID=35
This article discusses social media analysis is necessary for trial attorneys nowadays...
There are firms who actually specialize in this.
Quote:
Social media analysis is most effective for
supporting trial practice when it includes a
study of opinions and attitudes in a
potential jury pool. It is no longer enough
to rely on a clipping service to keep track
of what is being said about you or your
client. These days the task of monitoring
public opinion is much more robust,
including tracking influence and authority
in blog conversations, harvesting
numerous readers comments, sifting
through rapid real-time comments, and
taking into account the array of reviews
and ratings from all corners of the Internet.
Especially with large amounts of
information, this requires advanced search
techniques and qualitative and quantitative
tools to measure sentiment and mine
opinions. Social science methods, such as
content analysis techniques, can provide
reliable quantitative results of the data
found online.
The article goes on to say it is even used during trial to analyze their potential effectiveness towards jurors, looking at the general population and their comments, and fine-tuning the presentation of their case. Many people have said they have seen both sides on this site....seems like it is becoming a prudent thing for trial lawyers to do.