My feelings and opinions about this case.
I don't think the brother had anything what so ever to do with the disappearance of his sister. He just by chance, and a good one at that, happened to look out the window, and see his sister going into the woods, with who he thought was her boyfriend. No red flags at that time, why would there be. Went outside later to see her car still there and blood on the ground, red flag, makes phone calls including 911.
As far as the T shirts go, Mom is involving herself in the recovery of her daughter, not sitting at home watching T.V. if the money is going towards the reward fund to cover what they offered, so be it. The rest of it to go to Holly, so be it, at least it's not going to be used for tats, a car for the brother, or to pay their bills.
I have gotten no feeling what so ever, that this family is anything but a normal loving involved with the community, church going family.
I'm sure they have been sleuthed on their records, haven't heard of drug arrests or anything negative.
I commend the family, friends and searchers for not going to the press and not compromising the the investigation, I'm sure as per LE requests.
There is a missing person here, the most important thing, is that she be found, hopefully safe.