Peet van Zyl alleges that Oscar Pistorius performance in London had raised him to the level of an international sports icon and that his income from sponsors and product ambassadorships would multiply by a factor of 5 !!!
Let us examine the reality of Oscar's performance in 2012 :
London Paralympics 100 m : 4 th 11.17 seconds . . . . .
Peet van Zyl alleges that Oscar's retirement from competition was planned for 2017 this means that Oscar Pistorius would compete at the Rio Paralympics in 2016 at age 30 he would be far past his prime I suspect he would struggle to even qualify for the 100 m and 200 m events.
Oscar Pistorius was clearly past his prime, on a downhill slope and his carbon fiber running blades were no longer a unique and novel technology that provided him with an significant edge over other athletes the blades were now common place and being used by all of the other athletes athletes who were far younger and faster than Oscar Pistorius.
Sponsors are well known for substantially increasing their financial backing of athletes who are loosing the favorable lime-light and are rapidly fading out of relevance.
Respectfully snipped for space ...
I understand the points you've laid out, in a clear easy to follow narrative, and they make sense . . . however, I wanted to share my insights, speaking as a "typical" viewer from USA, watching the Olympics and not knowing a whole lot about many of the the competing athletes. My mind/attention being "shaped" a great deal by the station (NBC or ABC) broadcasting the event.
I had never heard of OP before the Olympics and I was not familiar with previously following any of the Paralympics. But the coverage given to Oscar and leading up to his events pulled me in hook, line & sinker. I was fascinated and instantly became a big fan, rooting him on. So disappointed when he didn't fare better in the Olympic event. I was not aware of all these other stories, only positive PR put out there. I didn't realize the other amazing accomplishments in the Paralympics from so many other sprinters without legs. It was Oscar being placed front & center to uninformed viewers like me. I wanted so badly for him to do well, was so impressed by his accomplishments and I was instantly drawn to his quiet and humble demeanor during interviews. So his PR team or Van Zyl or whoever, was doing something right and it sold me on OP.
This is why I was so shocked and torn when I read about the shooting of Reeva in Feb. 2013. This is why I wanted to believe his story (I can only imagine how most of the fans from his home country must have felt). Then after reading and hearing the facts roll out on what OP says took place that night & why he "accidentally" killed his girlfriend, that I knew I was sadly mistaken. This guy I had put on a pedestal (because its so great to see underdogs & people with handicaps and special challenges overcome and excel), was guilty, I felt, of murder and was lying about so many issues from that night.
I think there is a lot of truth in Van Zyl's statement that the buzz from the London Olympics shined the spotlight a great deal on both Usain Bolt & Oscar. To me, an average layperson in the Track & Field arena, the PR for OP was excellent and I would think he would have been offered a great deal more sponsors following the public's (world's) big intro to OP following London.
As I said...all your facts I am sure are quite correct and make sense & I very much enjoy reading them. . . but speaking as a average uneducated (sports wise) Olympic viewer, I walked away a big fan of OP's after being "introduced" via the Olympics & wanted to follow his future accomplishments, cheering him on. Therefore, I can see (thru eyes like mine) that he would have reaped some big financial rewards following the Olympics.
(FYI: just to be crystal clear...I do NOT have the same opinion any longer of this man) .