Yes--it is important. A few days back, photos of some unfortunate black man named "Jesse Mathews" (and his father) were being blasted all over the internet. It is important to Websleuths, as well, I assume that the wrong names not be discussed for liability reasons.
Must we nitpick about Hannah/Heather- Matthew/Matthews? We all know who the discussion is about.
I like Longo. He's well educated, not only LE but, an attorney. He's not stupid. How many times have we all groaned about the lack of info in a presser? He's involved the public in trying to find Hannah. He's put what he can out there. A breath of fresh air, IMO. And I love his passion. I'm thinking the Graham's do too. MOO.