I recently saw a reputation management professional speak. He said that 65% of Americans take "no comment" to mean a person is hiding something. It has become a caricature of evasiveness. There is always a better phrase that can be used; but I imagine attorneys prefer it because it is easy to remember and a person won't accidentally go off script.
Yes, the media can be relentless and obnoxious. But, if MS is innocent, why would he feel the need to say, "no comment"? Even if something he said were to cast suspicion on him, could it be any worse than it is now? And if he is innocent, wouldn't it be OK to say, "I'm just so shocked, I don't know what to say" or "I can't believe that SOB scum betrayed me like that" or "I'm devastated at the news that my trusted friend may have had a part in my wife's murder" or "Can we just have some privacy? Just leave me alone!"
But "no comment"? Sounds like he is more worried about keeping himself out of jail than he is about solving the murder of his wife.
And staring the reporter straight in the eye without answering feels to me like a purely aggressive move, like saying, "You can't make me talk." If he doesn't have what it takes to answer, why bother to hold a stare. Why not just look away and avoid him completely after making the "no comment" statement. Or answer the reporter with "Of course not! Why are you doing this? Why would you suggest such a thing?"
Of course, nothing I'm saying is conclusive, but there is a science behind body language and behavior, and IMO, this suggests the behavior of someone with something to hide.
"NBC2's Trent Kelly caught up with Mark as he walked to his car. Kelly asked Mark if he was friends with Wright and if he knew Rodgers. He said 'no comment.'
That's when Kelly asked the very question many viewers have been writing into our newsroom about: Did Mark have any involvement in his wife's death?
Mark looked Kelly straight in the eye and didn't say a word as he got into his car and drove away."
http://www.nbc-2.com/story/29946319/murdered-bonita-doctors-husband-no-comment#.Vg3HwZdss-U
Yes, the media can be relentless and obnoxious. But, if MS is innocent, why would he feel the need to say, "no comment"? Even if something he said were to cast suspicion on him, could it be any worse than it is now? And if he is innocent, wouldn't it be OK to say, "I'm just so shocked, I don't know what to say" or "I can't believe that SOB scum betrayed me like that" or "I'm devastated at the news that my trusted friend may have had a part in my wife's murder" or "Can we just have some privacy? Just leave me alone!"
But "no comment"? Sounds like he is more worried about keeping himself out of jail than he is about solving the murder of his wife.
And staring the reporter straight in the eye without answering feels to me like a purely aggressive move, like saying, "You can't make me talk." If he doesn't have what it takes to answer, why bother to hold a stare. Why not just look away and avoid him completely after making the "no comment" statement. Or answer the reporter with "Of course not! Why are you doing this? Why would you suggest such a thing?"
Of course, nothing I'm saying is conclusive, but there is a science behind body language and behavior, and IMO, this suggests the behavior of someone with something to hide.
"NBC2's Trent Kelly caught up with Mark as he walked to his car. Kelly asked Mark if he was friends with Wright and if he knew Rodgers. He said 'no comment.'
That's when Kelly asked the very question many viewers have been writing into our newsroom about: Did Mark have any involvement in his wife's death?
Mark looked Kelly straight in the eye and didn't say a word as he got into his car and drove away."
http://www.nbc-2.com/story/29946319/murdered-bonita-doctors-husband-no-comment#.Vg3HwZdss-U