2Hope4, a couple of missing/murdered persons cases come to mind where the reward was instrumental in the cases being solved. Usually cases are solved due to a combination of investigative tools and resources being utilized with Awareness being the key, imo.
Without PCSO utilizing social media, it is difficult to generate maximum awareness or convenience for donors, imo. To donate to the reward fund, donors are asked to send checks to his office or the bank. WTH? Who sends checks in the mail?.. Imo, there are likely many reasons the reward hasn't increased any faster than it has. The PCSO needs to create a FB page with a donate button(paypal CC & Debit cards, etc) for the Dermond reward fund.. It is not the large donations that build a reward fund, but the accumulation of $10,$20, $50, and $100 donations combined with the large contributions, imo.
I'm not sure that the age of the victims would be a negative factor for reward donors. Imo, their golden ages would likely enhance the decision to donate..jmo