Omg, I just remembered something, speaking of VANHUNT <edited to be included in my post above>...
The other night, as I was drifting off, as usual, with my Reader's Digest in front of me, I came across a snippet in the magazine about Town and Country's...
You know how we were talking about how it seemed unusual for a man to own a minivan like the Chrysler, unless of course he had a family or used it as a work vehicle? Well, check this out!
<looking for article / post in progress / standby pls
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
/ can't seem to find an online version of the article, will have to manually transcribe:>
Reader's Digest, June 2013, pg. 76, under Money Digest.
The Market Gets Manlier
(there is a photo of "manly" grocery basket which includes beer, hot sauce, shaving cream, Laundry Detergent with Drew Brees on it, beef jerky, etc.)
"As more guys push the shopping cart, marketing strategies have shifted to target dudes and dads instead of just the ladies. Here, product pitches that separate the men from the boys:
Grocery Aisles
An ESPN study found that men do 31 percent of the grocery shopping, which is up from about 14 percent in the 1980s. The result: Chain stores like Target and Walmart have launched designated "man aisles" stocked with items geared to the testosterone crowd. A small New York City chain has even incorporated man-centric items into its guy aisle, like hot sauce, beef jerky, batteries and beer.
Lad Laundry
Did you know that Tide is the official detergent of the NFL? Along with Gatorade, Tide has entered into an agreement with all 32 teams and even hired Drew Brees, quarterback for the New Orleans Saints, as its spokesman. Keep an eye out for bottles of Tide with Febreze Freshness bearing his likeness.
Man Vans
Move over, Aston Martin. If James Bond were real and he decided to finally settle down,
ad agencies would have you believe that the Chrysler Town and Country S is his car of choice. Available in black to complement its chrome grille, 17-inch wheel inserts, and black-leather interior (steering wheel included),
this modern minivan is marketed to men instead of moms.
*Men now outspend women by
20% online.
Sources: ABC News, spokesman.com, autoblog.com,
New York Times."