Is Penn State preparing PR counterattack to save image?
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The plot in the Penn State child abuse sex scandal keeps getting thicker. Penn State's embattled board of trustees has enlisted crisis communications agency Ketchum in New York, according to Advertising Age.
The move indicates Penn State's shell-shocked trustees could finally be weighing a PR/media counterattack to try save the school's image following nearly two-weeks of frenzied press coverage about former assistant coach Jerry Sandusky allegedly raping and molesting young boys on campus.
The scandal has already cost former coach Joe Paterno and school president Graham Spanier their jobs. Executives at Ketchum did not return calls and emails seeking comment Thursday.
http://content.usatoday.com/communi...ve-image-ketchum-joe-paterno-jerry-sandusky/1