Alter ego I suspect. Have just been browsing through that 'And Beyond blog' and it's very much a 'work in progress'. I have a blog and would never go about things in the haphazard way IS has - apart from one 'post' it has his touch all over it - and
should have been kept in draft while he played. You just don't go public with a mess like that, he certainly is no 'IT expert'. There are random letter combinations when it seems he could have been seeing how the layout would look, thoughts about spacing are typed here and there. There could well have been some input from Helen as some of the better writing (what little writing there is) has her touch and perhaps she was quite involved.
But, this is the bit that almost made me weep:
http://sykic.co.uk/andbeyond/2016/01/29/wedding-fever/
Wedding Fever!
January 29, 2016 by Ian
It’s all go here at Hartwell Lodge, as young couple Ian and Helen plan their super stylish London nuptials. And Beyond has discovered that the keywords for this uber-glam couple are: chic, elegant and Metropolitan as befits this film-star and his dowdy menopausal woman.
God knows who referred to Helen in that way, possibly her with her self-deprecating sense of humour - but I hated reading it anyhow.