I'm not sure why there's so much skepticism about the photo. It's a beautiful photo and doesn't look at all like a pageant queen, IMO. Pageant photos tend to be more over the top, with teased hair, false lashes, red lipstick, etc.
This photo looks like a little girl who got to wear makeup, maybe due to a special occasion like a dance recital, a play, or maybe just being in a wedding earlier in the day. I doubt it was daily wear and I don't think it means anything nefarious. If we find out more details, I may change that opinion, but a picture of a little girl in makeup isn't at all suspicious to me.
JMO.