https://www.reviewjournal.com/busin...sis-management-firm-in-wake-of-mass-shooting/
-Joele Frank has likely received an initial crisis fee in the hundreds of thousands of dollars and would bill MGM from $500 to $1,000 an hour for many, many hours, said Ronn Torossian, chief executive officer of 5WPR, a renowned PR firm headquartered in New York.
Joele Frank is a top notch leading crisis PR firm. They are one of a handful of agencies with the deep strategic communications skills necessary to communicate effectively for MGM to consumers, the industry and shareholders, said Torossian.
MGM faces potentially large damages if plaintiffs can *prove* the shooting was foreseeable and that its *security personnel* failed to react appropriately.
*THIS IS THE OBJECTIVE AND WHAT IT COMES DOWN TO. MOO
Best Attack PR
Joelle Frank, founded in 2000, has helped companies including Herbalife, Chipotle, Hertz and Yahoo fight off activist investors such as Carl Icahn, Bill Ackman, Dan Loeb and Jeff Smith in recent years.
Ackman, whose hedge fund Pershing Square Capital fought Herbalife, called Joele Frank the best attack PR firm in the country during a 2014 speech, the New York Post reported. Pershing Square declined to comment when contacted by the Las Vegas Review-Journal.
They are considered one of the two or three best at this particular kind of work, said Paul Homes, publisher of the public relations industry site The Holmes Report. They do advocate their clients positions quite fiercely when necessary.
Cases taken on by Joele Frank, Wilkinson Brimmer Katcher
Phil Knight, co-founder of NIKE, on his transition to chairman.
Teva Pharmaceuticals hostile takeover bid of Mylan.
Time Warner in its defense against 21st Century Foxs hostile takeover bid.
US Airways in its merger with American Airlines.
Joele Frank has battled Carl Icahn more than 30 times, Starboard Value more than 40 times, and Ackmans Pershing Square more than 10 times.
