The main thing is, what ever she told people, and generally speaking , she kept to the same yarn, just in case there might one day be a social connection, whatever story it was, it was designed for one thing. To reassure, to entice, to inspire, to appeal to one's sense of entitlement, to offer exclusive membership in a successful group, to inject buckets of confidence in the 'investor', to keep the 'investor' absolutely sanguine, calm, happy , loved and appreciated. Having achieved this, the money could be extracted , gently, firmly, permanently.
What ever elements of her story that she used with her 'clients' had to cover all these bases as well as the normal human requirements, such as trust, humour, reliability, admiration, etc.. .